Video & Motion Design for Brand Storytelling
Project Overview
When a lifestyle brand approached us, they were struggling to communicate their unique personality through design. Their identity felt inconsistent across platforms and didn’t reflect the brand’s evolving vision. Our goal was to craft a modern, cohesive, and emotionally engaging brand system that could grow with them and resonate deeply with their audience.
Objectives
Redefine the brand’s visual identity and tone of voice.
Establish consistency across all brand touchpoints.
Position the brand as authentic, premium, and customer-centric.
Our Approach
We began with a discovery phase—diving into their brand story, customer insights, and competitive positioning. From there, we explored creative directions that emphasized warmth, clarity, and timeless appeal. The final design system balanced simplicity with sophistication, using a refined color palette, expressive typography, and versatile layouts to create a lasting impression.
Key Deliverables
New Logo and Visual Identity System
Comprehensive Brand Guidelines (logo usage, colors, type)
Product Packaging & Print Collateral
Social Media Visual Toolkit
Website Design Concept & Layouts
The Result
The refreshed identity redefined how the brand communicated across all channels. Within weeks of launch, they saw:
35% increase in brand engagement on social platforms
Positive recognition from partners and customers
A unified and scalable design system supporting future growth
